Now one of the founders of Impact Radius, a hybrid affiliate network for on and offline performance based marketing, she was Commission Junction's Vice President of Business Development from 2001 to 2006. Drawing on her experience, she explains how "everything old is new again." Now more than ever creating a successful affiliate business (for both affiliate publishers and advertisers) is about driving qualified customers via the creation of great, meaningful content not just mindless traffic.

From this starting point, Lisa explains to James:

• How you can learn to negotiate better commission rates with your advertisers
• How to get accepted into "hot" or profitable affiliate programs (Hint: don't let a decline email get you down!)
• How to overcome the Chicken vs. Egg phenomenon when you're trying to lure a potential advertiser to your new website or even website idea
• How to showcase the value you bring to any advertiser--even if your sales figures are smaller than some others
• How--if you're an advertiser--you can build a profitable commission based sales force without sacrificing your brand's "image"--and how to avoid the pitfalls
• Why every business should consider performance-based marketing--even ones that don't fit the traditional "model"

She also chats with James and tells him how his tactics--even when he was just beginning in the business--caused her to sit up and take notice of his efforts before she'd ever met him.

This is really an exciting look at affiliate marketing from its early years right on through the fast-paced and extremely lucrative times we're living in today from two industry experts. Lisa is truly one of affiliate marketing's most knowledgeable resources and James is thrilled to bring her to you. All you have to do is listen in.