Course Curriculum

Lesson #1 - Meet 'n Greet and Orientation

In this session, you will learn about James' simple proven strategies to affiliate marketing success, watching and listening "live" and in "real time" as he also teaches you how to use the BootCamp member's-area chat forum for students, guides you through a full tour of his media-rich online conference room, and helps you choose the best head set for the following training sessions. You can also watch firsthand as James builds his next website, taking a real behind-the-scenes look at the same proven strategies he has been using and refining for years.

Lesson #2 - Web 2.0, Orientation and Case Studies

In this session, you will learn about current online shopping trends and hear exciting news about online holiday shopping from CNN. For instance, did you know that more people make purchases on the Internet than anywhere else in the world? This opens up unlimited lucrative possibilities for you and other affiliate marketers. You will also learn about Web 2.0 web-based communities and social-networking sites Facebook.com, MySpace.com, etc. and learn how you can put them to use for you, helping to increase traffic and online revenues.

You will also learn:

• How to build your own website by watching as James builds his next website right before your eyes, demonstrating the process step-by-step, dramatically reducing the steep learning curve and unnecessary frustration often associated with online publishing

• How James updates his own website, watching and listening as he guides you through the same series of actions he takes and then put them to use yourself, keeping your site “fresh” and appealing to your site’s visitors and the search engines

• The advice and information James shares with wife, Arlene, on how to build her own new site from scratch

• And more.

Lesson #3 - Choosing a Topic that is Right for YOU! (Part 1 of 2)

In this session, you will learn exactly how to choose a topic for your website and get a guided online tour from James, as he takes you by the hand and shows you various websites, discusses each of these topics, and then shares previously closely-guarded information on his newest website.

You will also learn:

• How to evaluate the “competitiveness” of a topic so you can ensure your own sight’s success

• How to determine the size of the website needed to achieve your income goals

• How to decide if you should build a “community” that includes site forums and blogs and the many benefits of adding these interactive FREE tools to your website

• How to tap into various free online sources to increase your site’s revenue

• How to make sure your site remains timely and newsworthy so that you can get the free traffic from Google News, Yahoo, etc

• And more.

Lesson #4 - Choosing a Topic that is Right for YOU! (Part 2 of 2)

In this session, you will learn how to evaluate potential merchant partners and determine which is bet for you and how to access and evaluate important information on your toughest competitor’s.

You will also learn:

• How to determine the keywords your potential customers use to find your products and services

• How to include these in your website content so you can ensure your site (and not your competition's) is the site they find when ready to make a purchase

• How to work with an important online software program called Nichebot to create your own keyword list

• How to work with advertisers so that you can maximize this important relationship, and it's revenue-producing potential

• About backlinks and how these links that point back to your website can help catapult your site higher in search engine returns

• About some of James' favorite online resources, which you too can use to truly maximize your online presence and your income

• And more.

Lesson #5 - Developing Your Website Blueprint (Part 1 of 2)

In this session, you will learn how to develop a reliable blueprint for your website, and hear more of the advice James shares with wife, Arlene, as she builds her site on epilepsy. You will also listen-in on their highly productive brainstorming session, which you can complete with your own spouse, business partner, friend, etc.

You will also learn:

• How to build a website for your visitor, helping you to meet their needs and ensure they become loyal customers, positively impacting your revenue for the long-term

• The importance of understanding the "problem" your site visitors are looking to solve when they visit your website, and how you can solve this problem and create the trust and loyalty needed to build a profitable online business

• How to identify what you want your visitor to DO once on your site - such as chat, blog, add a comment, upload photos etc. so that you can benefit from user generated content and select an appropriate website builder for the task

• How to create an accurate and helpful "visitor profile" for your website and why it will you serve the needs of your visitors

• And more.

Lesson #6 - Developing Your Website Blueprint (Part 2 of 2)

In this session, and now that you know who your visitor is, what they're looking for, and what problem they are attempting to solve, you will learn how to identify the features best for your target audience (and your bottom-line) so that you keep your visitor happy and coming back for more and meet your financial goals.

You will also learn:

• How to identify the what types of pages you will need on your site to serve the needs of your visitors

• How to organize your site's features, such as photos and illustrations, audio and video, etc. so that you pique your visitor's interest and turn them into customers that turn to your site time and time again to make purchases

• How to arrange your site's pages and the content on these pages so that your visitor's needs are met every time, driving up your revenue opportunities

• And more.

Lesson #7 - Crafting Stories that Lead Visitors to the Sale! (Part 1 of 2)

In this session, you will learn why stories sell and why researching a topic thoroughly increases your site's likelihood to rank in the natural search returns, and how to go about this highly beneficial process.

You will also learn:

• How your pages headlines can make a huge impact on your visitor's actions and how to make sure this impact is a positive one

• How to create an advertorial (an advertisement that resembles a newspaper editorial or a television program, but promotes your merchant's product or service) that will convert visitors into customers, and help to put cash in your pocket

• How to avoid the common mistakes that are sure to cause poor results at the search engines, which limits your income potential

• About the importance of providing "fresh" content on your website, and how updating your content pleases the search engines, your site visitors, and your wallet

• How to organize your research for yourself or your copywriter, saving you immeasurable amounts of time and frustration both in the short-term and the long-term, while producing much stronger results

• And more.

Lesson #8 - Hosting and Domain Names ...for NON-TECHIES!

In this session, you will learn about website hosting and how you can manage this process on your own, and what kind of domain name you need for your site.

You will also learn:

• What hosting plan to choose so that you eliminate unnecessary costs and potential headaches both now and later (and why you need a hosting company that offers Fantistico)

• How to deal with łtechies˛ so that you can enhance communications with these important members of your team, and the overall outcome of every technical project

• How to work within work within your control panel so that you will be able to manage your website and keep it updated with little time and even less effort

• How to select the right type of domain, if you should use dashes, and how long your domain name should be

• How to save yourself a ton of money by locking out your competition upfront and how you can do this now

• And more.

Lesson #9 - Crafting Stories that Lead Visitors to the Sale! (Part 2 of 2)

In this session, you will learn why researching a topic thoroughly increases your site's likelihood to rank in the natural search returns, and how to go about this highly beneficial process.

You will also learn:

• How your pages headlines can make a huge impact on your visitor's actions and how to make sure this impact is a positive one

• How to create an advertorial (an advertisement that resembles a newspaper editorial or a television program, but promotes your merchant's product or service) that will convert visitors into customers, and help to put cash in your pocket

• How to work with keywords so that online shoppers looking for your products and services land on your website to make their purchases

• How to avoid the common mistakes that are sure to cause poor results at the search engines, which limits your income potential

• About the importance of providing "fresh" content on your website, and how updating your content pleases the search engines, your site visitors, and your wallet

• Where to find, fresh, unique and interesting copy for your site for $5-10 a page

• How to organize your research for yourself or your copywriter, saving you immeasurable amounts of time and frustration both in the short-term and the long-term, while producing much stronger results

• And more.

Lesson #10 - A Common Sense Approach to Keywords

In this session, you will learn how to increase your site's sales and your commissions by using the right keywords and everything it takes to make sure your keywords are the right ones and will work hard on your behalf.

You will also learn:

• How to identify the exact keywords people are searching for when looking for your products and services so they make their online purchases on your website (and not your competitor's)

• Where to find an engaging, informative, step-by-step tutorial on one of the Internets most popular keyword research tools

• How to identify the most profitable keywords so you can drive up your site's revenues

• Tips, strategies and valuable insights from James that you can use to select the best keywords for both natural and paid search rankings

• And more.

Lesson #11 - Preparing Your Work Order for Copywriting Success

In this session, you will learn how to craft copy that grab's the attention of your visitors and move them to action.

You will also learn:

• How your pages headlines can make a huge impact on your visitor's actions and how to make sure this impact is a positive one

• How to create an advertorial (an advertisement that resembles a newspaper editorial or a television program, but promotes your merchant's product or service) that will convert visitors into customers, and help to put cash in your pocket

• How to work with keywords so that online shoppers looking for your products and services land on your website to make their purchases

• How to avoid the common mistakes that are sure to cause poor results at the search engines, which limits your income potential

• About the importance of providing "fresh" content on your website, and how updating your content pleases the search engines, your site visitors, and your wallet

• Where to find, fresh, unique and interesting copy for your site for $5-10 a page

• How to organize your research for yourself or your copywriter, saving you immeasurable amounts of time and frustration both in the short-term and the long-term, while producing much stronger results

• And more.

Lesson #12 - Fast Track Your Business Through Outsourcing

In the session, why you should outsource, what you should outsource, and more specifically how to outsource to low cost professionals so you can hit your business goals faster.

You will also learn:

• Why outsourcing the most important thing you can learn and why it will have the biggest effect on your business

• Build a business that works so you don't have to (travel, beaches, free time, income)

• Employ the talents of others (leverage your efforts)

• How to eliminate procrastination

• What tasks can you outsource to a professional?

• How to set a budget - invest some of your profits back into your business

• How to eliminate your learning curve
  How to increase the professionalism of your finished site

• How to put portions of your business on autopilot

• And much more.

Lesson #13 - Content Management Systems

In this session, you will learn about how you can a robust FREE content management system to create a highly professional and scalable website.

You will also learn:

• All about the Drupal core so that you can make the most of this robust content management system and your website

• How to configure the content management system so you can add your site's content into the system with ease

• All about the integrated Drupal blogs, forums, and other neat features, which means you can easily add these interactive features onto your site in no time at all

• About member management

• What you should outsource when setting up your Drupal based site so that you save time while ensuring your site is done right and works (for you, your site visitors and the search engines)

• How to outsource these tasks so that you can spend your valuable time on other aspects of site building that will be equally important to your site's success

• And more.

Lesson #14 - Email Marketing

In this session, you will learn how to set-up a newsletter on your site – one that works on your behalf and keeps you in-touch with your subscribers and consistently invites them back to your online storefront.

You will also learn:

• About irresistible offers you can make to your newsletter subscribers that will help you to create an ever-growing, loyal customer base

• What software to use to create your newsletter so that you do not waste valuable time or money on programs that may not work for you and your website

• How and when to set-up an autoresponder to further increase your profits

• And more.

Lesson #15 - Chat Forums

In this session, you will learn why a chat forum is one of the absolute best ways to dramatically increase the size of your site by getting members involved in the creation of the content.

You will also learn:

• What chat software you should use and why, making it easy for you to get the chat area of your site up, sunning and productive fast

• How to set up your chat software so you don't have to pay a "techie" to do this for you

• How to organize chat threads so your members find the feature fun and easy to use

• How to recruit and retain members so your chat continues to grow and delivers the strong results you desire

• About proven strategies for a solid launch, moderators, policies, and how to keep members coming back, streamlining the start-up and process and helping to ensure you do this right the first time

• And more.

Lesson #16 - Graphics

In this session, you will learn about the graphics software you should use on your new Drupal based site and how to quickly and easily upload photos and images to your site.

You will also learn:

• How to resize photos so that you can add pictures of any size, while making sure they look great on your site's pages

• How to drop shadows, text and effects to add further clarity and professionalism to your site, which will help increase conversion rates

• How you can change your site's photos and images yourself, eliminating the need to pay expensive graphic designers by learning to do it yourself

• And more.

Lesson #17 - Google Analytics

In this session, you will learn all about Google Analytics, a free service provided by Google that helps you learn where your visitors come from and how they interact with your site, as well as a few tips and tricks you can use to enhance your visitor’s experience and your revenue.

You will also learn:

• About a simple little code that you can add to your website that is sure to produce startling results

• How to use the information from your Google Analytics reports to increase conversion rates

• How to use the information from your Google Analytics reports to drive up referrals to merchants, simultaneously driving up your income

• How to use the information from your Google Analytics reports to increase your site’s membership pool, as well as it’s newsletter subscriptions

• And more.

Lesson #18 - Google AdSense

In this session, you will learn about Google AdSense, an ad-serving program run by Google. Through AdSense, you can enable text, images and video advertisements on your site. These ads are administered by Google and generate revenue based on clicks visitors to your site make on the ads providing additional income streams for you.

Keep in mind that Google’s AdSense program paid $3 BILLION to online publishers like you in 2006 so you simply cannot afford to miss this session.

You will also learn:

• How Google’s ad serving technology can bring additional revenues to your site so you can jump head first into this exciting program and start making additional money fast

• How important ad placement is and even where to put ads on your website to make sure your visitors interest is piqued by these and they will be tempted to make a revenue-generating click

• And more.

Lesson #19 - Photo Galleries

In this session, you will learn what photo and image software to use when adding these important features to your website and more about the importance of setting up a photo gallery on your site.

You will also learn:

• How to set-up your new photo gallery so that it is easy to maintain and update and a real eye-catcher for visitors to your site

• How to organize photos for indexing Google Images, so you can drive additional traffic from this hugely popular "images" search engine to your site’s ages. Remember, additional traffic = additional revenue

• How to put your digital camera to work and how by doing so you can quickly add hundreds of pages of relevant content to your site in no time at all

• And more.

Lesson #20 - Audio

In this session, you will learn how audio can bring your site to life, and how there is simply nothing better than a warm and friendly voice to separate your site from the competition.

You will also learn:

• How and when to add audio to your site so that you can turn this welcoming feature into a productive tool that your site’s visitors will truly appreciate – and one that will positively impact your bottom-line

• All about the different types of audio and which you should use on your website

• About the various different uses for audio and how it can easily increase your conversion rate

• When to record and add audio yourself and how and when to hire a professional to do this for you

• How to create effective audio newsletters, scripts, and more and even how to record audio, upload it to your site, and add sound effects, background music and other exciting audio features

• And more.

Lesson #21 - Video

In this session, you will learn how to create exciting videos clips for your website and even what tools you need to use to make this happen.

You will also learn:

• What camera to use so that you stay on-budget and purchase a capable video camera that you can count on for years to come

• What editing software to use so you can create the exciting videos you need to grab your visitor’s attention and hold it

• How and when to outsource videotaping projects and outsource the actual adding of these video clips to your website

• Basic tips on shooting video, editing and adding titles and effects, how to upload video into YouTube and other similar services to drive additional traffic to your site

• And more.

Lesson #22 - Affiliate Programs (Part 1 of 2)

In this session, you will learn about the two top affiliate networks on the Net today and about what sets them apart from other affiliate networks.

You will also learn:

• About an easy-to-understand step-by-step tutorial in the network’s control panels that you can access and review to increase your understanding of their services and how they can help you

• How to select the network’s creative (banners, articles, text links, etc.) that will work best for your site and your unique target audience

• How to integrate these banners, articles and text links properly into your site

• What to look for in a profitable affiliate program so that you can partner with a network that’s best for you

• Why you should call you get to know your affiliate managers and what you should negotiate when you talk to them

• And more.

Lesson #23 - Affiliate Programs (Part 1 of 2)

In this session, you will learn about measuring and tracking conversion rates, and why this absolutely paramount to your success as an online publisher.

You will also learn:

• How to create exciting advertorials that appeal to your unique audience and prompt the action needed to propel your online business to success

• How to drive targeted traffic to your advertorials to maximize your revenues

• All about data feeds, or large files that contain information about your merchant’s products, and can include information on anywhere from a handful of products to tens of thousands of products

• And more.

Lesson #24 - Web 2.0

In this session, you will learn about wildly popular social networking sites such as FaceBook and MySpace and social book-marking sites such as Digg and Delicious, and how these websites and their vast audiences can work on your behalf.

You will also learn:

• How you can use these FREE sites to build traffic and exposure for your site

• How to set-up accounts for each of these sites

• How to add content such as photos and videos to your accounts, personalizing each and helping to draw in members of your target audience

• How to start your own groups and fan pages, which you can use to increase your own membership base or newsletter list

• And more.

Lesson #25 - Google AdWords

In this session, you will learn all about Google AdWords, a quick and easy way to advertise on Google, regardless of your budget and how you can buy traffic to build your email list.

You will also learn:

• How you can buy traffic to build your email list

• How to convert sales through your advertorials, and increase your income

• How to increase site membership so that you consistently broaden your reachable target audience and your earnings potential

• How to organize AdWords campaigns so that you get the most bang for your buck

• How to track conversion rates for profitability

• About Google's Quality Score and how you can reduce bid rates through relevance

• And more.

Lesson #26 - Backlinks (Part 1 of 2)

In this session, you will learn exactly what backlinks are and why Google uses them to determine where your site will reside in the search engine results, making them one of the most important contributors to website success today.

You will also learn:

• Why all backlinks are not the same, and which will work the hardest for your website

• Why most webmasters fail miserably and never obtain top rankings at the search engines

• What pages to promote on your site for maximum exposure through backlinks

• How to how to arrange relevant, search engine-trusted, backlinks for your site using James' PAD technique so you can gain the FREE traffic that's available from the search engines

• And more.

Lesson #27 - Backlinks (Part 2 of 2)

In this session, you will learn how to find trusted websites to approach and what software to use when looking to partner with other webmasters in your own backlinks campaign.

You will also learn:

• What to say to potential webmaster partners and how to follow-up with them for maximum results

• How to format your PAD articles so that other webmasters will jump at the opportunity to publish them and readers will want to visit your site

• How to outsource the writing of your PAD articles to affordable professional copywriters

• How to hire affordable bloggers to promote and link to your site so that it continues to climb in the search engine results

• About the 3 mistakes that will surely sabotage your rankings and how you can avoid these

• And more.

Lesson #28 - Press Releases

In this session, you will learn how to put the media to work for you, driving traffic from Google News, Yahoo News and other important online news sources directly to your website.

You will also learn:

• The basics of a successful press release and why these are such an important marketing tool for your online business

• How to format a press release so that it is readily accepted by distribution services and projects the professional, polished image you want your site to be known for

• How and when to outsource press release copywriting to a professional press release writer

• How to have your press release distributed to hundreds of news-hungry websites for less than $100

• How to structure your press release to increase your natural search rankings

• How to identify or create newsworthy topics for your press release, which is crucial to press release success

• And more.