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In
this highly-acclaimed affiliate insider series, James Martell
has frank
discussions with 
Linda
Woods,
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Greg Shepherd,
President, CEO, AffiliateTraction.com
Need Help Nailing Down a Site Topic that’s Right For You – One that Will be Fun and Profitable? Need Help Generating Ideas that Will Make You Money?
Most affiliate marketers struggle with pinpointing a topic for their website, oftentimes overwhelmed by the countless choices or just confused about what makes a topic a good one. Yet, this important first step really sets the tone for your online success, making it imperative that you do your research here and choose a topic that you can work with for many years to come.
And, as you’re about to hear, the truth is that choosing a topic for your website doesn’t have to be a trying process. That’s because everything you need to consider (and avoid) is detailed in this Coffee Talk, which features former affiliate marketer Greg Shepherd, who now serves as President and CEO of NetTraction™, a full-service performance-marketing agency (that drives affiliate marketers like you to the best independent programs and networks, and assists in website design, and in other areas most affiliate marketers need assistance) and accomplished affiliate marketer, author, speaker and teacher James Martell.
The two bring together a wealth of experience and success and help you choose a website topic that will be fun and appropriately challenging, while working to bring in the long-term profits you are looking for.
Shlomo Savyon,
Founder, Alfa Medical, Sterilizers.com
It Quickly Becomes VERY Apparent that there are Huge Advantages to Chatting with Your Affiliate Manager to Truly Learn About the Products You are Marketing!
James talks at length with Shlomo Savyon, founder of Alfa Medical and Sterilizers.com, and Mark Sanders who is the National Sales Manager for the Laboratory Division.
If you have never called your affiliate manager, you will benefit greatly by learning from listening in on the fascinating discussion about how advantageous and profitable in can be to truly dig in and learn about the company and the products that you're marketing.
Joe
Chapius,
President, WebVideoZone.com
Learn How to Use Video on Your Website to Increase Your Conversion Rate and Your Profits from Coffee Talk Guest and Video Expert Joe Chapius, of WebVideoZone.com
Joe Chapius got his start on the Net back in 1996 (during the “pioneer days,” as James calls it) and jokingly recalls his first $13 check as an affiliate marketer. Recognizing early on the power of the online world and the vast opportunities available, Joe tells James in this Coffee Talk interview how he went from affiliate marketing to creating WebVideoZone.com, an efficient, affordable tool that you can use to edit, host and add videos to your website.
Joe and James discuss the many uses of videos and exactly why web video has become so wildly popular recently with YouTube becoming a household name overnight. (You may recall that YouTube was recently purchased by Google for a jaw-dropping $1.7 billion, confirming the fact that the brains behind Google certainly see the unlimited potential video brings to the Net).
As James asks in this Coffee Talk edition, if a picture is worth 1,000 words, what’s a two-minute video worth?
Jim
Morris,
President, NicheBot.com
Learn all About Keywords, Their Role, and Their Importance in Earning Top 10 Listings at the Search Engines, Maximizing Your Efforts and Your Revenue with Advice from NicheBot.com Owner Jim Morris
Want to make sure that as you move forward with your website, you do the keyword work correctly? James Martell, President of Net Guides Publishing Inc. and Jim Morris, owner of NicheBot.com, the Net’s leading keyword research resource, tell you how, pulling back the curtain and giving you a real behind-the-scenes look at keywords and tell you exactly how to ensure your keyword work really pays off.
You’re about to learn all about keyword research, the amazing tools NicheBot.com offers that no other keyword research software has (and why James now uses this service and keeps a link to NicheBot.com on his own start page), about keyword density, and even the formula Jim uses for keyword density when writing his own content. (Here’s a clue: Jim uses approximately one keyword per every 100 words of content, using his primary keyword in the headline and then a few times within the content itself).
Jim discusses his own writing process and, as he explains about his own keyword work, “If you’re researching a topic, say mountain bikes, related keywords might be bike racks, water bottles, mileage trackers, and other related accessories.”
Matt
Frary,
President, CEO, ROIRocket.com
Learn How ROI Rocket Levels the Playing Field with Advertisers and How This Can Help You and Your Online Business
Wondering about the future of online shopping and pay-for-performance advertising? Or perhaps you’re looking for a network that connects merchants with affiliates and provides the tools and support needed to create a win-win situation for both?
Whether you’re new to these concepts or have been working within the online arena for a while, you’re sure to learn quite a bit about all of this and much more as you listen in on my exciting Coffee Talk chat with ROI Rocket CEO Matt Frary.
As Frary explains, ROI Rocket “levels the playing field with advertisers” by allowing them to pick and choose exactly what’s right for their website, while maintaining the control that is needed to ensure affiliates and merchants achieve optimal outcomes.
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Kellie
Fowler,
President, DotComCopy.com
If You Need Help Developing Content for Your Site, Listen-In as James Talks to Award-Winning Copywriter Kellie Fowler
In this edition of Coffee Talk, James catches up with award-winning copywriter Kellie Fowler. Kellie owns DotComCopy.com and regularly provides content for Webmasters worldwide (including James). The two talk about the importance of creating content that delivers value to a site visitor and Kellie shares with James the step-by-step process she goes through to develop articles, headlines, even unique stories for website pages. Before concluding, they also talk about press releases – sharing writing and distribution secrets with listeners.
If you’re a Website owner, you’ve undoubtedly been faced with the agony that comes when you know it’s time to write content for your pages and you find yourself staring at a blank computer screen, not sure what to do next. Fear not; even the best writers face this, which is why it is commonly referred to as “writer’s block.” Just ask freelance copywriter Kellie Fowler. As she tells James, coming up with unique story lines that will serve to pique a reader’s interest and prompt a sale can be a bit tricky, but it is certainly something every Webmaster can do with a bit of guidance, which is offered in this candid Coffee Talk.
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Bronwyn
Bamber,
Super Affiliate
Learn How Super Affiliate Bronwyn Bamber Turned Her Business Around with James 8-Step Approach
When Bronwyn Bamber joined James and countless other merchants and online publishers for Affiliate Summit, little did she know her life was about to change.
It took a chance meeting in Halifax, Nova Scotia at a small Alexander Keith’s Pub, for Bronwyn to realize that she was on the wrong side of the field, so to speak. So, after talking to James, Arlene, and a handful of their students, Bronwyn made the life-changing decision to resign from her job as an affiliate manager and start her own online business as an affiliate.
Bronwyn tells listeners all about the mistakes she made as she painstakingly built her first site and how she used James’ Affiliate Marketer’s Handbook to bring her back around to the 8 steps, which she applied to achieve her own online success.
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Greg Shepherd,
President, CEO, AffiliateTraction.com
Looking to Improve Your Site’s Profitability? Ready to Crank-Up Your Conversion Rates? Or Perhaps You Want to Know More About Google Analytics and How These Free Statistics from the Leading Search Engine Can be Used to Help You Achieve Your Online Goals?
This Coffee Talk with Greg Shepherd, President and CEO of NetTraction™, a full-service performance-marketing agency, and James Martell, online publisher, author, instructor and speaker, is sure to be a favorite, as the two online successes tell you how to get additional revenue from your website.
Perfect for webmasters of every level, listen as Greg, who boasts more than 17 years of successful business development and who has worked with notable clients such as Sketchers Shoes, Auto Zone, CFO.com, Printing for Less, talks openly from his Santa Cruz CA home with James about how he and his team increased conversion rates for clients 400%-900%, which he determined by testing the pages he and his team created against those that were previously on the client’s sites.
To achieve like results, Greg says that there are ways to your structure your site’s pages and its content, which he talks more about in this edition of Coffee Talk.
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Kellie
Fowler,
President, DotComCopy.com
Ready to Let the World Wide Web Know All About Your Products? Drive Traffic To Your Online Business' Front Door with a Well-Crafted Press Release
Kellie, who has written press releases for James and countless clients worldwide, tells James all about her writing process and provides details that will help every webmaster create their own press release -- from tips and techniques to writing headlines that grab your target audience's attention, to how to format your press release, and even how to distribute it through PRWeb.com.
James and Kellie also brainstorm on what makes a press release really "work," as the two discuss exactly how Kellie writes James' press releases, stopping to focus on the creative process so listeners can learn more about this important step, and then talk candidly about the importance of making a press release newsworthy or timely.
They give some great examples of how webmasters can make a press release on any topic one that is interesting enough to guarantee high-quality links back to your site, and how to take information and make it dated and relevant so that your press release provides the strong results you desire.
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Chris
Sanderson
President, AMWSO.com
Learn How You Can Work From Anywhere in the World as a Globetrotting Affiliate with Chris Sanderson from AMWSO.com
You already know that James and wife Arlene travel frequently and believe strongly in taking regular break-ations, but did you know that they are looking at taking their affiliate business on the road for six months a year?
Looking to see more of the planet, James talks to Chris, who runs AMWSO: Affiliate Program Management Services mostly from his home, utilizing his downtown office space just about five percent of the time, and the two discuss how he went from being an older teen in England to traveling throughout North America, then working in Denmark and Sweden for four years, afterward applying for jobs in Japan, Hungary (from where he couldn't even read the potential employer's reply to his application), and Asia, and how he finally landed in Thailand just five days after the 1992 coup.
A fascinating Coffee Talk, listeners also learn more about Chris's company, AMWSO which, as he puts it is the oil that lubricates the relationship between merchants and affiliates, and why he is so very fond of Gaiam.com.
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Ed
Keay-Smith
President, AdWordsMarketing.com
Paid Search Expert Ed Keay-Smith Discusses How to Develop Profitable AdWords Campaigns, Including How to Choose Keywords and More
This Coffee Talk is a special edition spotlighting the tips and techniques used by Ed Keay-Smith as he creates some of the top Google AdWords campaigns worldwide. After Keay-Smith shares some of his favorite campaign secrets with James, the two are joined by super affiliate Bronwyn Bamber, who weighs in on what has worked best for her and shares her advice on creating a highly-profitable paid search campaign.
Learn from Keay-Smith about choosing the best keywords for a paid search campaign and how the latest Google filters get rid of the “rubbish,” making it absolutely paramount that you create a well-written, keyword-rich ad. You will also learn how to successfully sidestep the robust Google triggers by choosing a larger variety of keywords that truly “match the message” of what your target audience is searching for.
Keay-Smith shares teaches you more about how to optimize pages for keywords, and then provides great examples before being joined by Bamber, who is a regular on Coffee Talk and a real favorite amongst students.
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Brent
Truitt,
Super Affiliate
From Musician to Airline Engineer to SUPER Affiliate, Brent Truitt Tells How He Kept His Dreams Alive and Achieved Online Success Using James’ 8 Steps
A Coffee Talk first, James sits down with his own business developer, Phil Watkins, and super affiliate Brent Truitt, for a look at what it takes to achieve success – online and off. In this candid discussion, the three pinpoint exactly what it took for Brent to climb out of living “well below the poverty level” to enjoying an income of more than $12,000 every month!
They also talk about how they all know each other and prove to listeners that, even in this age of technology, we live in a very small world.
Brent tells listeners about the importance of finding a credible mentor, which he did in James, and how to stay focused and not give up on dreams, despite adversity. Having overcome insurmountable odds himself, Brent also discusses the importance of staying humble and being able to listen to others.
Sherman
Hu,
President, WordPressTutorials.com
James Talks With Blogging Expert Sherman Hu About Increasing Natural Search Rankings, User Generated Content And Using WordPress Super Plugin SemiologicPro as A Content Management System
Fresh off a conference in Orlando Florida where he taught attendees how to “pimp their blogs,” blogging expert Sherman Hu tells how he created a product out of WordPress that benefits his personal online projects and his clients and tells listeners how they can do the same.
In fact, Hu says you can replace traditional sites with blogs and while you may not be ready to do this just yet, the information he provides in this Coffee Talk can be used immediately to entice the search engines and get your site indexed faster (in many cases on the very day you launch your new blog).
You will also learn the many advantages of blog software, how to have visitors to your site produce content for you for free, how to automate content delivery, and how to keep your site up-to-date and in front of your target audience from anywhere in the world.
Mark
Lindsey,
President, PrimaryElements.com
Audio Expert Mark Lindsey and James Agree: Adding the Power of Sound to Your Site Can Increase Conversion
Mark Lindsey, owner of PrimaryElements.com joins James for a Coffee Talk that listeners are sure to benefit from, with topics such as why to use audio on your site, how to use audio on your site and the pros and cons of hiring a professional or doing it yourself discussed.
Learn how this fellow work-from-home expert has turned his home into a professional recording studio and the many cost-effective, high performance solutions he can provide for you.
As he tells James, the audio industry as it pertains to the Net is “just warming up and is really still in its infancy,” with new uses for audio developing regularly.
Paula Carnegoy and Wanda Sowden,
Internet Entrepreneurs, AffiliateBlogOnline.com
Learn how Affiliates and Business Partners Paula Carnegoy and Wanda Sowden Tap Into James Martell’s PAD Technique, Backlink Strategies, and Press Release Methodology to Achieve and Maintain Their Own Online Success
Grab your cup of coffee and get set for an eye-opening treat. James Martell, successful online publisher, speaker and teacher talks to not one but two guests in this special edition of Coffee Talk. Joined by affiliate marketers Paula Carnogoy and Wanda Sowden, the three talk about how they got into the affiliate business (between James Martell’s Affiliate Marketer’s Handbook and a gaming grandson, these two were assured success), and why this business is the ONLY business to be in if you love travel and flexibility – and these three clearly do!
Discussing their travels to important affiliate events such as CJU and Affiliate Summit and to exciting places like Disney World, Bangkok and more, and even chatting about Paula’s and Wanda’s popular travel blog, these three are obviously kindred spirits and true pioneers of the Net, with Paula first introduced to the World Wide Web in 1994 (five years before James created his first website).
Ros
Phillips,
Director of Affiliate Relations, LinkConnector.com
LinkConnector’s Director of Affiliate Relations, Ros Phillips, Provides Invaluable Insight, Advice for Affiliates Old and New
Hear all about LinkConnector as its Director of Affiliate Relations, Ros Phillips talks to James Martell and explains how one of the Net’s most successful affiliate marketing networks helps merchants and affiliates increase their online sales.
Ros tells James how LinkConnector can help affiliates - both new affiliates and established affiliates to find the best merchants, and then provides campaigns that fit their affiliate’s criteria and allow them to meet their goals.
Having been in the industry for nearly seven years, Ros has attended numerous industry conferences, which is where she met James. Among her personal favorites are the WebmasterWorld and Affiliate Summit events. In fact, she and James first met at PubCon in Las Vegas just last year.
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Arlene
Martell,
Co-Founder, Net Guides Publishing Inc.
Need a Break? Learn How Regular “Break-ations” Can Help You Build Your Online Business Faster
As an affiliate marketer, you work for yourself and one of the countless benefits this lifestyle holds is that you can take vacations, or as James and Arlene call them, “break-ations,” any time you want.
You can work remotely, stay on top of your online publishing business from anywhere there is Internet access, and enjoy downtime with family and friends. And, as listeners to this fun, informative Coffee Talk are about to learn, even long-weekend “break-ations” leave you refreshed, revived and ready to hit the ground running when you return, making them an absolute necessity.
Of course, you can follow the Martell's lead and “book-end” any industry conference (such as CJU or Affiliate Summit) and stay in fantastic cities a few days before or after these events, and take advantage of great conference rates and the tax write-offs.
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Bronwyn
Bamber,
Super Affiliate
Follow Wildly Successful Affiliate Bronwyn Bamber’s Inbound Linking Plan and James’ PAD Technique and Catapult Your Sites to Success
Super affiliate Bronwyn Bamber may have had 5,000 pages on content on the Net, but her sites weren’t raking well. This is when she turned to James’ inbound link strategy and PAD technique and, before she knew it, her page rankings started to soar.
Bronwyn tells listeners all about her strategic approach and offers a behind-the-scenes look into what has worked for her…and even what hasn’t.
As a super affiliate who has carved out incredible success, Bronwyn previously worked as an affiliate manager, and in this Coffee Talk, provides unique insights and information from both sides of the affiliate arena.
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Ian
Lee,
Founder, Affiliate Marketer’s Alliance, Ad-Links.com
Learn from Expert Ian Lee How You Can Use Newsletters to Earn Second, even Third Revenues from Your Site’s Customers
Did you know that you can add a newsletter to your website to help keep your products and your offers in front of your target audience? According to Ian Lee, Founder of Affiliate Marketer’s Alliance, and Business Analyst for Partner Centric, you can count on a simple, well-developed, well-executed newsletter to do this, and more.
If you’re asking yourself if adding a newsletter opt-in for your site’s visitors is something you should do, this Coffee Talk is one you won’t want to miss!
According to Lee, it all starts with your business model, where you can turn to determine if a newsletter will benefit your visitors (and in most cases, it will).
Ed Keay-Smith Shares the Ins and Outs of Finding A Domain Name and The Top Three Ways To Make Your Domain Name More Profitable
Ed Keay-Smith is an expert in domain names and domaining. Ed lives in Australia and has been so successful in his industry that he is partaking in what he calls a "mini retirement" and taking time to travel the world with his family.
In this edition of Coffee Talk Smith shares with listeners all of the ins and outs of finding a domain name, the top three ways to make your name profitable, and the costly mistakes affiliates make when choosing a name.
Listen as Keay-Smith discusses in depth one costly mistake that affiliates often make when registering their domain name. "Do not, under any circumstances, register a domain name based on any company name or trademarks or anything like that. In today's society of litigation, you are safest to stick with generic types of domain names that have no attachments."
Keay-Smith also reveals to listeners the shocking difference in market value between .com and .net domain names. "Pizza.com was bought in 1994 for 20 dollars and sold recently for 2.6 million dollars at an auction. Pizza.net is for sale at just over 1 million dollars - .net is like the poorer cousin of the .com."
Coffee Talk with Christian Chapa on Evaluating Lead Based Offers
In this Coffee Talk edition, Chapa shares insider information on the best topics in lead based offers for affiliates to take advantage of today. Debt consolidation is obviously a hot topic for consumers at a time when the US economy is rapidly declining, as are various kinds of loans. Chapa also shares where the best bounty is per transaction, and what specific company it comes from, as well as what topics he predicts will be money makers in the near future.
The name of the game is minimal consumer effort, according to Chapa. Limiting the amount of work required on the consumer end increases your conversion. Chapa explains what to analyze in a lead based offer and how to develop a rapport to maximize your profit with every single consumer. Limiting the amount of required fields and employing audio and video are just two of a list of tips discussed, each lending more and more profit to your company at the end of the day.
Coffee Talk with Sean Hendrickson from oneNetworkDirect.com on Affiliate Programs
In this Coffee Talk, Hendrickson and Martell discuss important information for those affiliates just getting started in the businesses, including what to look for in a merchant. The most important thing, Sean notes, is that a merchant must have loyalty, as well as a built in trust factor because of that loyalty. He notes that a good brand might be more expensive, but is recognized and has a brand loyalty that causes viewers to buy.
Another item the two discuss is making sure you, the affiliate, are getting paid. Hendrickson suggests making sure your site is one that you would buy from, and that if you have doubts, odds are others will too. He also suggests making sure you're getting credit for all your work, and click through your links and complete a test transaction. This way, there is no need to worry about not receiving credit. Also make sure that your site shows that it is secure, as this will give customers a greater peace of mind and make them more likely to buy, giving you better conversion rates.
According to Hendrickson, what's attracting companies to affiliates is, "one word, distribution." By getting the product to a number of affiliates, it gets out to others. Affiliates enable companies to distribute a product effectively to a large number of people, making it a successful way of selling that product. Hendrickson's suggests text links as a supplement for advertising with banners or other ads on the site. They can be included in articles, or a simple note that says "click here," but text links allow a different way to have your audience access the merchant without relying solely on banner ads. Also discussed is the need for simple sites with limited numbers of links, as leaving too many options for the viewer can lead to low conversion rates.
It Is Amazing How Dramatically You Can Increase Your Profits by Focusing on the Needs of Your Visitors -- Dan Maynard Slam Dunk Proves It!
Dan Maynard is a part time internet entrepreneur and the owner of Piano-Keyboard-Reviews.com. Dan is also a semi-pro musician and has been playing keyboards for 42 years. He has built a very successful affiliate site around one of his biggest interests.
In this edition of Coffee Talk, Maynard shares with you the steps you need to take to increase your conversion rate and upsurge your commissions. If you have a website that has traffic but you are not converting that traffic to sales, Maynard has the answers.
Listen as Maynard and Martell speak candidly about the two core principles behind increasing your websites conversion rate -- really understanding your audience and their demographic, and continuing to test your website at all times through a range of proven methods.
Maynard was thinking of developing more traffic to his website, but decided instead to work on increasing the conversion rate of his existing traffic before spending any more time on developing more traffic. As a result he has just had an extremely successful online shopping season for 2007 -- and managed to have a full 360 turnaround in the conversion rate of his site in a mere 5 months, now ranking above his merchant in Google rankings.
Learn How One Affiliate Increased Their Commission By 80% Using Professional Video Creative Supplied By The Team At AMWSO.com
James Martell chats with Chris Sanderson and James Nardell of AMWSO.com to discuss the newest trend in affiliate marketing - using merchant supplied web video to dramatically increase your sites conversion rate.
Anderson and Nardell are pioneers of the newest trend in affiliate marketing - infusing video into your site as the final step in sealing the deal with your viewers. AMWSO.com, a British run affiliate management team focused on running outsourced affiliate programs, provide high converting affiliate management to companies world wide.
Listen as Anderson shares with you the simple process, which takes less than a minutes time, that can increase your conversion rate by a whopping 80%.
As if having access to all their video clips wasn't enough, affiliates can make special requests as to the size and player of the video clips to fit their personal preferences - and access pre-launch information to be sure that they add the video at just the right time.
Ian Larson of Digital River, the World's Largest Software Ecommerce Company, and James Martell Agree:
Listen as James Martell chats with with Ian Larson, of Digital River, to discuss the keys to successful affiliate success from start to finish.
Larson, a 7 year veteran of affiliate marketing, began as a small company manager of affiliate programs. After a year of management he felt ready to venture out on his own and over time signed on with Digital River, the largest software ecommerce company in the world.
In this Coffee Talk edition, Larson shares his insights into what it takes to build a successful affiliate website from the very beginning, the draw of marketing software and its impact on your revenue, and the top three sites that are producing results right now.
Listen as Larson and Martell discuss in depth the mistakes that new affiliates make who are not into the world of outsourcing. "There are a lot of hungry coders out there and they really want to help and they really want to work," says Larson. "It's not hard to do this, it's just about telling them what you want to do, follow the Elance processes, and then you're good to go." In the words of Martell, "There is nothing more important, period, that an affiliate can learn than to outsource. Because if you can outsource you can do anything."
Learn How Super Affiliate Miles Baker Took His Brand New Website from $0 - $10,000 a Month Using the Information He Learned in James Martell's Backlinks Workshop
Tune in as James Martell talks with Miles Barker of MarketingWithMiles.com to discuss the steps that you need to take to make real money through affiliate marketing.
Baker, who has been working online since 1997, received his first affiliate check in the amount of a whopping $7.38. Since that time Miles has earned thousands of dollars of online profits and has carved himself out a wonderful lifestyle as a full time affiliate and online expert.
In this edition of Coffee Talk, Baker shares the steps that you need to take to make your business a success, the secrets that will get you where you want to go, and the costly mistakes that you need to avoid.
"My initial goal was to make $100 per day, because that is what I was making selling hot tubs. I thought to myself, If I can make $100 per day doing this part time, then I can make $200 per day and I'll be rich!" Baker never thought that within a few years he would be sitting on Coffee Talk with James Martell already having made $10,000 by mid-month.
Listen as Martell and Baker discuss candidly the fine points of affiliate marketing. From choosing the right domain name, to hiring the best writers, to using the finest tracking system for optimal backlinking and revenue - this edition has all the inside information that both new and seasoned affiliate marketers need to hear.
Listen as Jonathan Miller, CEO of Forge Business and OfferForge.com, Shares the Biggest Mistakes and the Best Moves You Can Make In Affiliate Marketing Today!
Miller has been working in the online marketing and the affiliate management industry since 1997 as an affiliate marketing mavin. He is a popular international conference speaker, blogger, and strategist. He is based in South Africa and he founded his business out of his garage in 2001 with no funding and no employees.
In this Coffee Talk edition, listen as Miller and Martell discuss in depth how to be a high quality, high revenue affiliate, the need to slowly forge long-term and trustworthy relationships and the two biggest mistakes that affiliates make today.
Listen in as Miller affirms the need for affiliates to educate themselves to ensure that they choose a legitimate route to developing affiliate marketing income. In times of an uncertain economy, affiliate marketing is a way to make certain that you and your family will be able to maintain the lifestyle you love. "Why would you not want to give yourself that lifestyle if you can spend a couple of hours building sites, dedicate yourself to that, and then go out and enjoy your lifestyle and enjoy your family," asks Miller during the interview.
BootCamp members receive a new MP3 Coffee Talk interview each week and are invited to attend a NEW "LIVE" Coffee Talk interview each month via conference call.
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